Privacy Policy

1. Who We Are

The Reload is an AI-powered coaching tool and digital product operated by Obsidian Jax Capital LLC, a Delaware limited liability company based in the United States (“we,” “us,” “our”). This Privacy Policy explains how we collect, use, and protect your information when you use our website and The Reload.

Contact: info@thereloadai.com

2. Information We Collect

Information you provide directly:

• —Account information: Email address and password when you create an account
• —Payment information: When you purchase access, your payment is processed by Stripe, Inc. We do not store your credit card number, CVV, or full card details on our servers. Stripe handles all payment data under their own privacy policy (stripe.com/privacy).
• —Conversation history: Messages you send to and receive from The Reload’s AI coaching tool are saved to your account in order to provide conversation history persistence across sessions.
• —Information you share in coaching conversations: Conversations with The Reload’s AI coaching tool may involve sensitive personal information, including details about your physical health, fitness goals, body composition, mental health, relationships, sexual behavior, family dynamics, professional life, and other personal matters. This information is shared at your discretion as part of the coaching relationship. It is processed and stored under the same terms as all other conversation content (see Section 3). The Reload is built to receive this kind of disclosure; you should provide only the information you are comfortable sharing.
• —Lead-magnet sign-ups: If you submit your email through the lead capture form on our site, your email address is stored in our database (Supabase) so we can send you the requested resource (currently a free skincare guide). We do not store any other information from the lead capture form — no name, no source page, no marketing opt-in field. Your email is retained until you unsubscribe (using the link included in the email we send you) or request deletion.
• —Communications: If you email us for support, we retain those messages to respond to you. Support emails are retained for up to 2 years and then deleted.

Information collected automatically:

• —Server logs: Standard server logs automatically collected by our hosting provider (Vercel), including page views, IP address, device type, browser type, and date and time of access.
• —Website analytics: On our public marketing pages, we use Google Analytics to understand how visitors find and use the site. This may include your IP address, device and browser type, approximate location derived from IP address, the pages you view, how you arrived at the site (including referring site and any campaign tags in a link we have shared), interactions with forms and embedded video on the page, and whether you took certain actions such as beginning checkout or completing a purchase. Where we measure form interactions, we record that a form was used and which form it was — we do not capture the contents of any field you type. Google Analytics uses cookies and similar identifiers for these purposes.
• —We do not use analytics inside the coaching chat. No message you send to Carter, and no response Carter generates, is transmitted to Google or any analytics provider.
• —We have not enabled Google’s advertising features, including Google Signals, remarketing or audience building, or ad personalization. We do not use analytics to build advertising profiles or to retarget you across other websites.
• —Cookies and similar technologies: We use essential session cookies required to keep you logged in. On our public marketing pages, we also use analytics cookies and identifiers set by Google Analytics, as described above. We do not use advertising cookies to retarget you on other websites or to build advertising profiles. You can control cookies through your browser settings; blocking analytics cookies will not affect your ability to use the Service.

Information we do NOT collect:

• —We do not actively collect biometric data, health records, or other sensitive personal information outside of what you choose to share in coaching conversations (see “Information you share in coaching conversations” above)
• —We do not store full credit card details, CVV codes, or payment credentials

3. How Your Conversations Are Processed and Stored

Carter is an artificial intelligence system, not a human coach. All responses are generated by an AI model. This disclosure is made in compliance with California Business and Professions Code §17940 et seq. (the Bolstering Online Transparency Act) and similar disclosure requirements.

When you send a message to The Reload’s AI coaching tool, here is what happens:

• —Your message is transmitted to Anthropic’s API for processing and a response is generated in real time
• —Anthropic processes your message and the AI's response to generate a reply in real time and, under its commercial terms, does not use this data to train AI models. Anthropic retains API data only for a limited period before deletion. Specific retention periods may vary and may change over time — for example, certain data may be retained longer where necessary to comply with law or to detect and prevent misuse, and retention requirements may differ by model. For Anthropic's current data-handling terms and retention periods, see privacy.claude.com.
• —The content of your conversation (your messages and the AI’s responses) is saved to your account in our Supabase database to enable conversation history persistence — meaning when you return to The Reload, your previous conversation is available to continue
• —Conversation history is associated with your account and is retained until you delete your account or request deletion
• —You can start a fresh conversation at any time using the “New” button in the chat interface — your prior conversation history remains stored but is no longer the active session
• —You may request deletion of your conversation history at any time by emailing info@thereloadai.com

Carter is designed for coaching, not crisis intervention or clinical treatment. When conversations involve topics outside Carter’s coaching scope — including mental health crises, medical conditions requiring professional treatment, or other situations requiring licensed care — Carter is built to refer users to appropriate professional resources. These conversations are processed and stored under the same terms as all other conversations. Users experiencing a crisis are encouraged to seek qualified professional help. In the United States, the 988 Suicide and Crisis Lifeline is available 24/7.

For more details on Anthropic’s data practices, see: privacy.claude.com

4. How We Use Your Information

We use the information we collect to:

• —Process your payment and grant you access to the service
• —Send you transactional emails (purchase confirmation, password reset)
• —Send you the resource you requested through the lead capture form (currently a free skincare guide)
• —Save and restore your conversation history across sessions
• —Respond to support requests
• —Ensure compliance with legal obligations
• —Maintain, troubleshoot, and improve the website and the service using server logs and website analytics, including understanding which pages are useful and where visitors encounter difficulty

We do NOT use your information to:

• —Sell to third parties
• —Send marketing emails
• —Build advertising profiles
• —Train AI models

5. Third-Party Services

We use the following third-party services, each with their own privacy policies:

We may disclose information if required to:

• —Comply with applicable laws, regulations, or legal process
• —Respond to lawful requests by government authorities
• —Protect our rights or the rights of others

Except as otherwise noted herein, we do not share your personal information with any other third parties.

6. Data Retention

• —Account information: Retained as long as your account is active. You can request deletion at any time by emailing us.
• —Payment records: Retained as required by tax and financial regulations (typically 7 years for US tax purposes). This is managed by Stripe.
• —Conversation history: Retained as long as your account is active. You may request deletion of your conversation history at any time by emailing info@thereloadai.com. Conversation history is permanently deleted when your account is deleted.
• —Lead-magnet sign-ups: Email addresses collected through the lead capture form are retained until you unsubscribe (using the link in the email you receive) or request deletion by emailing info@thereloadai.com.
• —Support emails: Retained for up to 2 years, then deleted.
• —Website analytics: Data collected by Google Analytics is retained for 14 months, after which it is deleted or aggregated. This data relates to website activity and is not linked to your account or to your coaching conversations.

Unless otherwise noted herein, we retain personal information only as long as reasonably necessary to:

• —Fulfill the purposes described in this Privacy Policy
• —Comply with legal obligations
• —Maintain business records in accordance with industry standards

7. Your Rights

Depending on your location, you may have the right to:

• —Access the personal information we hold about you
• —Correct inaccurate information
• —Delete your account and associated data, including conversation history
• —Export your data in a portable format
• —Opt out of any marketing communications

To exercise any of these rights, email us at info@thereloadai.com. We will respond within 30 days.

For California Residents (CCPA)

We do not sell personal information. We do not share personal information for cross-context behavioral advertising. You have the right to know what information we collect, request deletion, and not be discriminated against for exercising your rights. We use website analytics on our marketing pages to understand how visitors find and use our site. We have not enabled retargeting, audience building, or ad personalization features, and we do not disclose personal information to third parties for their own advertising purposes.

For European Residents (GDPR)

Our legal basis for processing your data is: (a) performance of a contract (providing the service you purchased), and (b) legitimate interest (maintaining, securing, and improving the website and the service using server logs and website analytics). You have the right to access, rectify, erase, restrict processing, data portability, and to object to processing. You may also lodge a complaint with your local data protection authority. The Service is offered to customers in the United States only. Website analytics is not loaded for visitors accessing the site from the European Economic Area or the United Kingdom.

8. Data Security

We implement reasonable security measures to protect your information:

• —All data transmitted between your browser and our servers is encrypted via HTTPS/TLS
• —Payment data is handled entirely by Stripe, a PCI-DSS Level 1 certified payment processor
• —Conversation history and account data is stored in Supabase, which implements row-level security ensuring users can only access their own data
• —Access to administrative accounts is protected by strong authentication

No system is 100% secure. While we take reasonable precautions, we cannot guarantee absolute security of data transmitted over the internet.

9. Children’s Privacy

The Reload is intended for adults aged 18 and older. We do not knowingly collect information from anyone under 18. At checkout, users must confirm they are 18 or older before completing purchase.

For purposes of this section, “knowingly” and “if we learn” refer to actual knowledge acquired by The Reload’s human personnel. Carter, our AI coaching tool, processes messages automatically and in real time; its automated processing does not constitute human awareness, and a user’s disclosure to Carter is not, by itself, information knowingly collected by or known to us. If a user indicates to Carter that they are under 18, Carter will decline to provide coaching and will direct the user away from the Service.

If our human personnel learn that we have collected information from a person under 18, we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on our website with a new “Last updated” date. Your continued use of the Reload after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or want to exercise your data rights:

Email: info@thereloadai.com